Millennials crave mobile devices for business and leisure travel

 

Millennials crave mobile devices for business and leisure travel

Mobile and other form factors are clearly important to the future of travel. According to a global study release by Expedia.com and Egencia, 32 percent of those 30 and under report using a smartphone and 20 percent report booking on a tablet. That's compared to just 12 percent for smartphone and 9 percent for tablet for those over 45. Eighteen to 30-year-olds are far likelier than 46-65 year-olds to use mobile devices to enhance their travel experience.

The Future of Travel study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel. The Future of Travel Study was conducted online between August 20 and September 12, 2013 by Harris Interactive on behalf of Expedia.

"Business travelers are early adopters of technology—millennial travelers even faster—and all on the move from device-to-device, from online to offline and back again," said Rob Greyber, president of Egencia. "We realize that keeping pace with millennials and future generations of corporate travelers demands significant focus on mobile in order to sustainably engage them with the right information."

Mobile devices are nearing ubiquity for business travelers across all regions and all demographics, but more so for millennials than any other group, unsurprisingly. 75 percent of travelers surveyed worldwide use smartphones and tablets for both personal and business reasons when traveling.

The full Future of Travel Study can be found here: viewfinder.expedia.com.

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