Marriott goes after millennials


Marriott goes after millennials


Marriott identified sustainability as an important consideration for millennial travelers. Shown is the Courtyard by Marriott Chevy Chase, a LEED-Gold-certified property in Chevy Chase, Md.

Marriott executives announced recently at a GM conference that the company would turn its focus on millennial travelers across all its brands, according to a report in

This announcement preceded the company's news last week that it would import its Spanish-born AC Hotels concept to the USA, a design-heavy brand that appeals to younger travelers.

According to Triple Pundit, Janis Milham, global brand manager for Courtyard by Marriott, said at the conference that "these millennial travelers will be our dominant customer segment for the next 20 years."

To prepare for that growing group, executives at the conference said the company's efforts to make lobbies and public spaces more accessible and F&B-friendly are all part of the plan.

Another part? Sustainability. Brian King, Marriott's SVP of global brand management said one big difference between boomers nad millennials is "convenient green and real green."

"The millennials, especially the younger [ones], are super-sensitive about green," he said.