Marriott collaborates on Gen Y initiative

 

Marriott collaborates on Gen Y initiative

 

Marriott Hotels & Resorts has teamed up with workplace experience provider Steelcase and global design and innovation consultancy IDEO on an initiative to design, create and test innovative concepts and solutions for the future of work and meetings in hotels.

The Future of Work Innovation Co-Labs at a recent Marriott conference showcased ten prototypes that create new technology, space, and service experiences for meetings and work. Marriott Hotels & Resorts general managers are experiencing the prototypes, offering immediate feedback, and ultimately helping ‘co-create’ meeting experiences of the future in real time, Marriott said in a statement.
 
Via the collaboration, Marriott said it aimed to revolutionize hosted work environments in hotels, while opening a dialogue around the evolving needs, desires and mindset of the Gen X and Gen Y global business traveller.
 
“By 2013, almost 35% of the global workforce will be mobile. We are designing hotels for a new generation that is used to working how, where and often times whenever they want,” said Paul Cahill, senior vice president, brand management, Marriott Hotels & Resorts. “Marriott Hotels & Resorts is the leader in hospitality, and no one understands the changing nature of work better than Steelcase. Together, along with IDEO, we are excited to collaborate on the Future of Work, a working innovation lab designed to create solutions that innovate, elevate and evolve the hotel work experience.”
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