Aloft Hotels and MTV collaborate to offer millennial travelers live music access


Aloft Hotels and MTV collaborate to offer millennial travelers live music access

Aloft Hotels and MTV Asia have launched an online platform,, that will help promote local up-and-coming music talents who will perform at the “Live at Aloft Hotels” showcase at Aloft Hotels’ W XYZ bars across China, India, Malaysia, and Thailand. The collaboration will provide an enhanced Aloft Hotels guest experience for millennial travelers with live music access while on-the-go.

“Live at Aloft Hotels” enables millennial travelers to connect with like-minded individuals in a fun-loving music space created by Aloft Hotels, while staying in touch with local music tastes and hot new talents. Leveraging the MTV Experience, the digital platform allows guests to engage and discover music as it introduces fresh homegrown talents from each city, with write-ups about the “Live at Aloft Hotels” events and select performers’ interviews. The site also features an image and video gallery of past events, bios of artistes, an events calendar and a platform for travelers to share their personal concert experiences via video uploads and social media channels.

Popspoken reported that the Asian Aloft Hotels boasts minimalistic, funky metallic furnishings and even houses a dance music in the lobby to keep youths occupied. Aloft’s guests are welcome to use the hotel’s complimentary WIFI-access.

To kick-off the collaboration, a select group of Southeast Asian media and bloggers were invited to a music celebration at Aloft Kuala Lumpur Sentral on Nov. 8-10. Hosted by MTV VJ Hanli, the event started with a Music Preview Party to sample how guests can mix, mingle and meet at “Live at Aloft Hotels,” and featured The Light Fantastic, a local female duo. This was followed by the media and bloggers’ “uncut” screening of the 2013 MTV EMA, held for the first time in Malaysia.